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Brand Manager

Brand Manager

Johannesburg North

Our client is seeking a creative individual to assist the Marketing Manager with the implementation of the brand and communication strategies for a prominent brand in South Africa. Previous experience within the luxury retail electrical goods sector is essential to be shortlisted for this position.
 
Education:
  • Bachelors’ degree in Marketing / Business Administration (Honours preferable)
  • Previous experience within the retail sector
  • 2 – 4 years’ brand management experience within a Marketing team
  • Proficient in the full suite of Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Previous/current experience with budget management
  • Shows creativity and initiative, a self-motivator
  • Experience with managing projects from initiation to reporting
  • Highly organised and energised by touch challenges
  • Excellent communication skills (both oral and written)
  • Meticulous attention to detail
  • Customer service-oriented  
  • A natural problem solver
  • Must have a strong work ethic
  • Valid driver’s license  
 
Key Role Responsibilities:  
Brand Management:
  • Support the B2B & Trade teams in establishing & driving the local Marketing strategy, in alignment with the global brand positioning
  • Manage relationships with relevant stakeholders in indirect channels to execute strategies and plans effectively
  • Identification and implementation of marketing techniques to increase market penetration and enhance brand awareness, to increase sales
  • Assist in the development of the brand & services
  • Identification and communication to management of Marketing opportunities within the trade and B2B markets that complement the overall business strategy
  • Manage the annual trade and B2B promotional calendars and implementations in relevant indirect channels
  • Assist trade partners with initiatives to drive new members to convert through brand channels and minimise brand attrition (e.g. vouchers, swing tags etc.)
 
Product Launches:  Roll out launch plans to customers and trade partners
 
Advertising & Media:
  • Have an understanding of sound media strategies in line with agreed objectives (both traditional and digital media)
  • Be able to deliver accurate post-campaign reports on any campaigns by the company, as well as key competitors
  • Be able to manage the brief of all artwork & design of creative material into appointed agencies for campaigns
  • Management of the implementation of PR strategies, concepts and plans, as well as internal & external communication requirements
  • Managing any additional promotional activity, such as events, sponsorships, activations within the out-of-home and trade segments
  • Manage all Marketing material for activations within the market
  • Maximising the use of trade media channels to leverage communication to their databases
  • Manage in-store trade merchandising as per company standards
 
Direct Marketing:
  • Create and manage the content calendar for communication to the database  
  • Translating customer & trade partner insights into relevant actions
  • Ensure company standards are maintained throughout all events, activities, campaigns and operations
  • Understand team goals and company business, drivers