Job summary

Job Ref:
5080
BEE Position:
No
Location:
Johannesburg North, South Africa, Africa
Job type:
Full time

Customer Insights Analyst

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About this job

Our client is seeking an analytical self-starter with decisive judgment and a strong commercial acumen, who has an inquisitive mind and enjoys working on data-driven solutions for a (Retail/FMCG/Luxury) consumer business

Reporting to the Marketing Manager assist in the development and implementation of a Customer Insights strategy. Initiate CRM activities in order to increase customers’ consumption and build loyalty.

Responsible for producing automated reporting and analytical solutions to support business operations and business strategy.

Target and optimize all direct marketing actions through database segmentation and perform return on investment analyses. Understand client behaviour and consumption patterns across all channels in order to plan and anticipate trends through statistical analysis of the customer base and commercial figures.

 



Skills Required

Education

  • University degree preferably in Marketing and/or Business (preferably statistics or mathematics)

Essential Experience

  • Proven and successful background developing customer insights campaigns across a large database of customers
  • Experience in CRM position for 4-6 years
  • Knowledge and experience of at least one statistical/data mining tool e.g. SPSS, SAS, SQL
  • Experience in big data reporting packages will be an added advantage (e.g. PowerBI/ Qlikview/ Tableau)
  • Advanced knowledge of MS office
  • Understand the business environment, market intelligence, consumer behaviour and trends
  • Understand customer flow in omni-channel setting
  • Deep knowledge of customer relationship management
  • Knowledge of global CRM framework, strategies and guidelines
  • Knowledge of CRM
  • Knowledge of windows IT environment
  • Extensive knowledge of e-commerce platforms

 


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