Job summary

Job Ref:
BEE Position:
Johannesburg North, South Africa, Africa
Job type:
Full time

Brand Manager

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About this job

Assume responsibility for the planning, management and strategizing of the luxury brands. The overall focus of the portfolio is the execution of the international programme with local market interpretation. Taking responsibility for the overall financial performance of the brands, ensuring profitability and financial growth.

Key Results Area:

  • Determine market size and performance trends within the retail chains utilising available data. Coordinating, assimilation and interpretation of data
  • Review product group and brand SWOT analysis within the retail sector
  • Monitor sales performance and suggest appropriate responses
  • Sales involvement. Ensuring communication to the sales team on brand direction, equity guidelines, store execution, merchandising and marketing guidelines of the brand for all store level activities.
  • Evaluating the performance of individual products, determining their position in terms of product life cycle and taking the necessary action in promotion, rationalisation and new product activities
  • Setting of logically derived marketing objectives incorporating brand growth, sales, pricing and profit
  • Formulation and implementation of the marketing strategy within the parameters of the policy set by the principals to ensure the achievement of marketing objectives
  • Budgeting and forecasting
  • Control and monitoring of marketing spend on a monthly basis
  • Initiation and co-ordination of promotions and marketing activities in accordance with brand equity
  • Implementation of cost efficient and effective promotions ensuring the achievement of objectives within the set budgets, communication to merchants and retailers
  • Negotiation and communication of retail program with the respective merchant divisions, stores and sales teams
  • Implementation of new product launches, new sku’s line extensions and limited editions
  • Providing training and motivation
  • Ensure strong retail marketing programs and communicated and executed appropriately within each retail chain and customer.
  • Provide regular updates and business overviews and assessments of analysis, to the various management levels


Skills Required


  • BA/BCom degree or a National Diploma in Marketing

Essential Experience and Skills

  • 2-3 years Brand Management experience - Luxury goods / FMCG /Retail / Beauty
  • Buying or Merchant experience an added advantage
  • Superior computer literacy, especially in PowerPoint, Excel and Word
  • Willingness to work extended hours
  • Own transport essential - Code 8 Drivers License
  • Good organisational skills and a high degree of accuracy is required
  • Ability to work under pressure, use initiative and take ownership of tasks
  • Presentable appearance
  • Highly motivated and professional
  • Self-motivated with a strong drive & desire to achieve outstanding business results
  • Strong analytical skills & the ability to multi-task are necessary
  • Excellent written and verbal communication
  • Demonstrated ability to handle multiple tasks and assignments
  • Superior Communication/Presentation Skills


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