Area Sales Manager

To manage the sell-in and aiding sell-through of brands assigned within areas of responsibility

• Manage sales / shelf space
• Manage staff
• Build supportive customer relations
• Operational effectiveness

Key Result Areas:

• Communicate sales targets to the Beauty Advisors
• Increase volumes in stores
• Monitor in-store pricing and sales
• Drive ad-hoc promotions to increase sales
• Develop alternative strategies to increase sales
• Individual discussion of sales performance vs. targets with BA’s.
• Negotiate space and location allocated in line with brand performance
• Make contact with, floor manager, store management.
• Compile daily call reports and monthly reports to NSM
• Facilitate the implementation of promotion
• Ensure promotional activities have been implemented and maintained
• Ensure Brand Equity Maintenance
• Ensure Planograms are implemented
• Observance of merchandising guidelines and negotiating corrections.
• Check on logos, signage, promotional exposure

Minimum Requirements:

• Matric or Grade 12
• Related Diploma or Degree
• Min 5 years’ experience in the Beauty / Cosmetics Industry
• Experience in the managing of beauty advisors

Solid Experience in the following:

• Merchandise guidelines
• Retail floor planograms
• Setting up of Visual displays
• SKU translation book
• Setting up and planning launches and promotions
• Report books
• Credit books