Job summary

Job Ref:
BEE Position:
Durban, South Africa, Africa
Job type:
Full time

Area Sales Manager

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About this job

To manage the sell-in and aiding sell-through of brands assigned within areas of responsibility

  • Manage sales / shelf space
  • Manage staff
  • Build supportive customer relations
  • Operational effectiveness

Key Result Areas:

  • Communicate sales targets to the Beauty Advisors
  • Increase volumes in stores
  • Monitor in-store pricing and sales
  • Drive ad-hoc promotions to increase sales
  • Develop alternative strategies to increase sales
  • Individual discussion of sales performance vs. targets with BA’s.
  • Negotiate space and location allocated in line with brand performance
  • Make contact with, floor manager, store management.
  • Compile daily call reports and monthly reports to NSM
  • Facilitate the implementation of promotion
  • Ensure promotional activities have been implemented and maintained
  • Ensure Brand Equity Maintenance
  • Ensure Planograms are implemented
  • Observance of merchandising guidelines and negotiating corrections.
  • Check on logos, signage, promotional exposure


Skills Required

Minimum Requirements:

  • Matric or Grade 12
  • Related Diploma or Degree
  • Min 5 years’ experience in the Beauty / Cosmetics Industry
  • Experience in the managing of beauty advisors

Solid Experience in the following:

  • Merchandise guidelines
  • Retail floor planograms
  • Setting up of Visual displays
  • SKU translation book
  • Setting up and planning launches and promotions
  • Report books
  • Credit books


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